X SAMSUNG
PIONEERING IDEAS FOR POSITIVE IMPACT

BEHAVIOUR® partnered with SAMSUNG DESIGN EUROPE to develop a new approach to design that empowers people to break with the category norms and in doing so will change the direction of design forever.

Staying true to the Samsung credo, ‘Inspired by humans, create the future’, and working alongside the Samsung team, the radical new approach embodies the team’s intent to give designers the freedom to imagine a better world - but with total focus on the way design is sourced and how products are manufactured, packaged, used and regenerated.

BEHAVIOUR® put Samsung’s unshakebale commitment to creativity alongside its stated desire to reduce its impact on the planet right at the centre of the thinking, which will be introduced and implemented over the next 10 years.

FULL CASE STUDY COMING SOON.

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