10 New Rules of Design
- December 28, 2020
The Black Lives Matter movement has caused a rightful reckoning in nearly every industry in 2020, and design is no exception. For the better part of a century, the conventional definition of “good design” has been largely Eurocentric, and companies have been staffed accordingly: 73% of designers are white, just 3% are Black.
It should go without saying that this needs to change. But how, exactly? And to what end? If you are a business, design studio, or a designer today, what should you be doing to embrace BIPOC designers as a baseline rather than an exception—and in the face of hundreds of years of systemic oppression?
2021 will be a year of rebuilding from one of the most horrific times in modern history, and that task falls, in part, to designers, who must rethink everything from education to healthcare. It’s the perfect opportunity to overhaul the framework the industry is using to create a more equitable future for everyone.