From Old to New with Looop

  • January 7, 2021

To fight climate change, we need to change fashion. One way of doing this is circular solutions. If we use, for example, a recycled cotton shirt to make a new shirt there’s no need to grow more cotton. We can just use what’s already been produced. That’s circular fashion. And that’s what Looop is all about.

Looop is the world’s first in-store recycling system turning old garments into new ones. In just eight steps, Looop shreds your old garment and knits a new one from the old fibres. No water, no dye. The only thing added is some sustainably sourced material to strengthen the yarn. This has to be done since the mechanical shredding shortens the fibres of your old garment. And of course, we want your new garment to be loved and reloved for as long as possible. 

The technology behind Looop has been developed by The Hong Kong Research Institute of Textiles and Apparel (HKRITA) in collaboration with the non-profit H&M Foundation. As of now, Looop is the only in-store recycling machine, but HKRITA will license the technology widely to help the entire industry become more circular. This is important, because to create real change, all brands need access to technologies like Looop. 



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