Stories For Life

  • January 20, 2021

How might stories help design an economy in service to life?

These crises are symptoms, caused by our economy.

An economy designed with a way of understanding the world that we now know to be hugely destructive to life.

An economy which exploits the natural world and the most marginalised to the point of collapse.

It’s time for a new design.

“We live our comfortable lives in the shadow of a disaster of our own making. The natural world is fading. The evidence is all around. It has happened during my lifetime. I have seen it with my own eyes. If we do not take action now, it will lead to our destruction.” Sir David Attenborough

Let’s evolve ‘horror’ stories into ‘love’ stories. The narrative of separation shapes our reality, and designs our now deadly economy. 

To evolve this narrative and redesign an economy in service to life, we need to intervene in the cycle of stories–narrative-reality.

To let some ‘horror stories’ about our economy wither and die, whilst birthing and nurturing healthy ‘love stories’.

We base this theory on the ‘Two Loops’ model from the Berkana Institute, which maps an approach to system change: a process of simultaneously ‘hospicing’ a harmful dominant system, whilst ‘nourishing’ the healthy emergent system.



From Old to New with Looop


The Foundation of an Attractive Brand is a Positive Culture